Vanessa Asell Tsuruga

Vice General Manager – Global Sports Strategy & Branding Dpt


Vanessa Asell Tsuruga leads the Digital and Content portfolio, weaving in the contractual sponsorship assets from the sports and entertainment properties in the Rakuten portfolio. Prior to Rakuten, she worked for ASICS in Sponsorship Activation, Sports Marketing, and PR roles at the Global Headquarter (Kobe, Japan) and Scandinavian office in Stockholm, Sweden. She also worked as a Tokyo based BBC World Service freelance reporter. Vanessa holds a Master’s Degree in “Olympic Studies, Olympic Education, Organization and Management of Olympic Events” from the International Olympic Academy and a BA Journalism from City University, London.


Sport for Good
Sept. 19 • 15:45 – 16:30

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