Petra Becker
Visionary Art Advisor and Bridge-Builder Between Art, Business, and Leadership
Petra Becker is the Founder and CEO of International Art Bridge – an internationally operating art advisory and trading platform, active in both the primary and secondary markets. She develops highly individualized art strategies for high performers of a new era, visionary companies, and discerning private collectors.
With her exceptional network of internationally renowned contemporary artists and her tailor-made concepts, she seamlessly integrates art into corporate strategies, making it a true game-changer for identity, innovation, and sustainable success.
Her expertise demonstrates: art is far more than aesthetics – it becomes a strategic success factor that creates value, amplifies emotional resonance, and elevates both companies and collectors to a new level.
In the primary market, Petra Becker represents a curated portfolio of international artists in the fields of photography, painting, and sculpture.
In the secondary market, she provides access to masterpieces from all epochs of art history, where art is increasingly recognized as a stable asset class.
Beyond that, she builds and curates corporate and private collections and accompanies their strategic development. Particularly in the context of family
businesses and large corporations, it becomes evident how a strong corporate culture shaped by individualized art creates competitive advantages – a factor of growing importance in today’s economy.
In addition, she advises companies on how to strategically employ art in marketing, PR, and events to strengthen brand identity, enhance visibility, and create distinctive communication worlds. Her approach goes far beyond traditional consulting.
As an internationally sought-after speaker, Petra Becker presents her innovative, pioneering concepts at world economic summits, think tanks, international luxury and finance & family offices conferences, as well as investor forums. Among others, she has spoken during the World Economic Forum in Davos and at the Value AI Institute, during TEFAF Maastricht, as well as at the Liechtenstein Bankers Association on the value of art in times of transformation.
In 2025, Petra Becker / International Art Bridge was honored in New York with the Luxury Lifestyle Award as Best Art Advisory Firm in Switzerland.
Petra Becker represents a new dimension of art advisory: she connects visionary leadership topics with the power of art and supports companies, investors, and decision-makers in securing long-term competitive advantages and shaping extraordinary business success.
Sessions
Session II
Aesthetic Leadership: Women Shaping Art, Design & Lifestyle Economies
11:00 – 12:30