Tanja Audemars is a Swiss entrepreneur, marketing expert, and founder of Champagne Audemars, a high-end project positioned at the intersection of luxury, aesthetics, and conscious living.

With over 15 years of experience in marketing and advertising, she built and led her own communication agency, developing campaigns for multinational brands across Switzerland, with a strong focus on experiential marketing, brand strategy, and event-driven communication.

She holds a Master’s degree in Marketing and Communication and completed an Executive MBA in Lugano. She is fluent in five languages, enabling her to operate across international markets and cultural contexts.

She is also the founder of Art Week Lugano, an international art festival created to promote contemporary art, culture, and creative dialogue, contributing to the positioning of Lugano as an emerging cultural destination.

Following the COVID-19 period, she redefined her professional direction, transitioning from building brands for others to creating her own. An international study experience — including Dubai — and a transformative journey to Indonesia marked the beginning of a new path, leading her to develop a career in luxury travel and lifestyle, collaborating with high-end hotels, destinations, and international platforms.

As a contributor to Innovando News, she explores the evolution of luxury, hospitality, and experiential design.

Through Champagne Audemars, she is shaping a vision of luxury as a meaningful and elevated experience, where aesthetics, intention, and authenticity become drivers of cultural and economic value.

Sessions

Session II

Aesthetic Leadership: Women Shaping Art, Design & Lifestyle Economies

11:00 – 12:30